|
::: The customer doesn’t pay? It’s (also) our fault
ANTI-CRISIS THOUGHTS by Davide Gabrielli
-----------------------------------------------------------
When
we purchase a car,
we pay right
away. That’s the
normal procedure.
When
we purchase
something else,
on the other
hand… It’s time
to change
the approach
to selling ...
::: “DUE DILIGENCE” for timber and timber products
LEGAL NOTES by Filippo Cafiero
-----------------------------------------------------------
EU Regulation
995/2010 of the
European
Parliament, ready
to come into
effect as of 3
March 2013,
introduce new
obligations for
operators ...
::: A store’s virtual SHOWCASE
STRATEGIES of Francesca Ferrari
-----------------------------------------------------------
The Internet is
the most modern
of communication
tools that
showrooms can
use to promote
themselves and
keep customers
loyal. However,
its use should be
conceived as part
of an overall
communication
strategy.
Improvisation and
DIY is no good ...
::: WHEN THE NEXT GENERATION enters the business
STRATEGIES of Jurg Burger
-----------------------------------------------------------
Family ties are
an important
psychological
factor, capable
of generating
great motivation
and commitment.
But not entirely
without risks.
The right steps
are called for ...
::: The advertising INVESTMENT PLAN
STRATEGIES of Jurg Burger
-----------------------------------------------------------
This company
communication
technique is one way
to present products,
acquire new shares
of the market,
and consolidate
relations
with customers
(homeowners,
builders,
professionals) and
designers/architects.
The advertising
investment plan
is formulated every
year, and when
prepared with care,
ensures ample returns ...
::: Selling floors (and more) in Romania
FROM ABROAD of Giovanni Carlini, Foreign correspondent
-----------------------------------------------------------
A sales system
that limits itself
to waiting for
customers to walk
through the door
that may have
been merely open
to criticism once
is now absolutely
untenable today.
Consider the
experience of the
Casa Bambus
Company ...
::: Do you know the local market?
STRATEGIES of Jurg Burger
-----------------------------------------------------------
Acquiring a set
of statistical data
on the inhabitants
of the area in which
you work (or plan to
work) or obtaining
an estimate of
the volume of sales
possible can be
fundamental
to your success.
A mistake in the
sizing, assortment or
layout of your sales
outlet can cost very
dearly indeed ...
::: Size (often) doesn’t matter
FROM THE USA of Giovanni Carlini
-----------------------------------------------------------
Let’s
“re-dimension”
the myth of the
need for gigantic
showrooms and
big spaces that
offer customers
the pleasure
of seeing a lot
in little time.
But there’s
a secret ...
::: Choosing specialization
PROTAGONISTS of Giovanni Carlini
-----------------------------------------------------------
Not common
in Europe, some
US companies have based
their business
on specialization…
An inlaid compass
rose at the center
of a parquet floor
(marquetry)
is an expression
of style that gives
a room unique
personalization ...
|
Add your company to 
Keep up-to-date on latest developments with Parquet International ...
Go to reserved