of Gabriele Marrazzini
::: The real crisis is the
crisis of incompetence
«Do not pretend that things will change if we always do the same. The crisis
is the best blessing that can happen to people and countries, because the crisis brings progress. Creativity is born from the distress, as the day is born from the dark night. It is in crisis that invention, discovery and large strategies are born. ... The real crisis is the crisis of incompetence»
(Albert Einstein,“The world as I see it”, 1931).
Paraphrasing Einstein, a crisis is first and foremost of all, a moment of change: it is unthinkable to try to achieve different results by doing the same old things.
Are we talking about parquet? After a year, 2011, in which overall consumption in the European market substantially held its ground,
the first forecasts for 2012 - announced FEP (The European Parquet Federation) in a comment released at the start of February - are heading
in the direction of a nearly 4% decline (in other words, barely higher than a total 91 million sqm parquet sold). Regarding the mixture of products, the consumption of planks is on the rise, but this success is largely due to the decline of a number of other categories of product.
This is how the representatives from FEP member nations expressed themselves at the Domotex Show.
If truth be told, there are a number of exceptions: markets in Austria, Germany, and Switzerland are still ‘solid’, whereas the situation further south (think Italy and Spain) is still “preoccupying”.
Anyone can see where the knots lie: a weak economy, the standstill
in the construction industry in many regions, high energy costs, merciless competition on every side (now even ceramics, which resemble parquet, are entering the market), crippling transport costs, and the dizzying unemployment rate in some countries, because when it rains, it pours... What’s going to save us? «The search for innovative products with evolved design has never stopped... Then there’s the “incomparable” quality of our products... All in all, our sector is ready for a return to better times».
This is how FEP President Lars Gunnar Andersen, sees things right now. Each one of us is going through this moment of serious difficulty (we’d be foolish to deny it, and our readers surely know what we’re talking about) at our own expense, and it’s making us take a long, good look at ourselves, increasing our attention span, and our ‘level of creativity’, as the company training gurus are wont to say (our own graphic restyling is just one little example; the portal and the magazine that can be browsed online
We think the time has come for everyone to begin questioning why they
do the things they do and open up the discussion. At the moment, there’s really no other choice.