Mapei Ultracot

PEDROSS focusing on digital

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PEDROSS focusing on digital

The Pedross Central in Laces was a very busy place in March and April: the entire digital printing department was transferred to the new areas (170 sq m) expressly created to meet rising market demand.
“Digital printing offers virtually unlimited possibilities, not only in the field of flooring accessories, and we’ve drawn from this goldmine of opportunities with both hands in setting up new markets” explains Marketing Office Directress Julia Lesina Debiasi, who continues: “We gave free rein to fantasy during the design and construction of our new digital print shop”. Just a quick look around is enough for confirmation: the floors and the baseboard, the colorful walls and decorative panels (sometimes composed themselves of pieces of baseboard) developed ad hoc for the furnishing of these new rooms.

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