Page 10 - Parquet International December 2013

MARKET
FAIR
The figures for MADE expo 2013
1,432 Total exhibitors
264 Foreign exhibitors
211,105 Total visitors
35,619 Foreign visitors
25 Countries involved
65,470 m2 Exhibition space
6 Vertical specialised exhibitions
8 Pavilions
The world meets up in Milan
Made expo 2013 brings the global construction industry together aiming to become one of the top international trade fairs
RAFFAELLA QUADRI
The sixth edition of Made expo, the international fair dedicated to ar- chitecture, design and construction, was held at the Fiera Milano Rho in Mi- lan this October. A universe involving various professional fields, all serving the construction industry. The 2013 edition had 6 vertical specialised exhibitions un- der the same roof, Made expo Construc- tion Building Site, Building Envelope Windows, Interiors Finishings, Cities Landscape, Energy Plants, Software & Hardware, to cover all branches of the professional activities of interest to the construction world.
The 1,432 exhibitors were visited over the course of the four days of the fair (2 - 5 Oc- tober) by more than 211,000 visitors, with almost 36,000 of these foreign visitors. A great result, the outcome of clever plan- ning by the organisers aimed at ensuring this appointment becomes an increasing- ly international event. “Made’s strategy for the 2013 edition was to travel around the different areas of the globe for a whole
year in order to attract visitors and overseas companies to Milan, offer- ing greater opportunities to those interested in taking part in the ex- hibition” says Andrea Negri, President of Made expo. The Road Show 2013 went to 18 countries in Eu-
rope, Africa, the Middle East, the Far East and North America. The international di- mension was further developed by a se- ries of initiatives during the fair to foster relations between companies, from the IBL – International Business Lounge, a platform specifically studied to host B2B meetings (about 360 planned each day) be- tween the exhibitors and delegations com- ing from 25 countries around the world.
A global presentation
In order to give Made global visibility, “we worked tirelessly in the months be- fore the actual event,” continues the Pres- ident, “and it was a wager that we made with the businesses committed to taking part with their own companies at the fair”. Quite an undertaking when one consid- ers the current economic climate and the challenges being faced by the global mar- ket, making it not that easy to take part in the event this year. A real “bet on the fu-
Andrea Negri, President of MADE expo