Page 7 - Parquet International December 2013
P. 7
EDITORIAL
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Supplement to Professional Parquet no. 6, November/Dicember 2013 -
Authorisation of the Milan Court No. 250 of 11.04.92. Publication or a reprint of articles or pictures in the mag- azine must first be authorised in writing by the editor. The articles published in Professional Parquet International are under the responsibility of the authors. The manu- scripts and drawings published will not be returned.
From Made expo
to Domotex 2014 Signs for the near future
Today it has become more important than ever to look around in order
to understand the context, pick up on signs that might just indicate
– in this confused world of ours – the direction people seem to be moving in. We need to be on the lookout for any new business opportunities
that present themselves, even though this is proving more
difficult than in the past.
Let’s start with the recent Made expo 2013 trade fair in Milan. Like all fairs, it offered the chance to sense the current market climate. Ours is a market that can no longer afford to waste resources and must maximise every business opportunity.
The sixth edition of Made expo saw 211,105 visitors, with some 35,619
from abroad, confirming the increasingly international nature of this fair.
In a still difficult climate (Italian, European and global), a fair can be deemed successful when it becomes an effective instrument for growth, capable of building new alliances between companies and allowing competitiveness and collaboration to co-exist.
Meanwhile, there is no doubt that wooden flooring manufacturers
are focussing on quality and refined design in order to survive in today’s complex market. They are offering special tooling and investing heavily
in innovation. Indeed, “innovation” is the key word for Domotex 2014 (Hannover), as can be seen in the Innovation@DOMOTEX initiative,
that aims to put the spotlight on the very latest product innovations
and trends in the flooring and carpeting sector. Fresh ideas and inspiration for a market that is currently highly fragmented and confused:
a clear signal for the international scene.
Ready, then, to start again! Because, despite today’s difficulties,
one needs to look to the future, innovate and organise one’s activity
to have the best possible presence on this new market.
Gabriele Marrazzini
g.marrazzini@spaziotre.it
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