Page 14 - Parquet International december 2014

MARKET
Nicola Mularoni, Marketing Director,
ALI Parquets
How did your company fare in 2014?
Much as we did in 2013. Once again we’ve introduced innovations and increased our product range, timbers, finishes, laying techniques and customer service. Have you adopted any special anti-crisis measures? We’ve offered our customers greater product personalisation, while still guaranteeing fast delivery. We’ve also invested in ICT solutions: we’re the first
in our field to be able to show customers what a given parquet will look like in their homes before actually buying it. Thanks to the RealityRemod app for tablet iOS and Android, we can replace the floor in a photo with any of our parquets to show how the room will look. Then there’s the ALI Vision web interface on our website for 2D and 3D rendering of new or renovated structures. What do you foresee for 2015?
Unfortunately nothing points to any significant improvements in the Italian economy. Having said that, we are investing in certain rapidly developing foreign markets, some of which have already responded quickly and positively to our solid
wood pre-finished parquet.
Domotex, Made and Expo 2015
are approaching: what steps
have you taken?
We are currently in the process
of deciding which of these three
initiatives we should concentrate
on. Expo is, of course, a very
interesting opportunity and we
expect to book enough space
in the Italian pavilion to draw
attention to our products.
14
THE VOICE OF BUSINESS
Rita Cadorin, Marketing and Development Director, Cadorin
How did your company fare in 2014?
I believe that we should consider ourselves very fortunate to be attracting orders in view of the current economic climate. However, on second thoughts, it isn’t just a matter
of “luck”: every day we profit from our decision to concentrate on the manufacture
of top quality parquet, both in terms
of technical and aesthetic quality, the real strength of the “Made in Italy” label.
Have you adopted any special anti-crisis measures?
Tenacity, professionalism and ongoing research and development... Luckily the exceptional quality and beauty of our collections mean that our products are always appreciated in Italy and overseas.
What do you foresee for 2015?
Most importantly, we have no intention
of changing our values: quality and beauty
in our products; respect for mankind and the environment; professional and humane ethics. Over the years these have proved very successful and we trust they’ll continue to do so in the future.
Domotex, Made
and Expo 2015 are approaching: what steps have you taken?
Three events that
are very close to each other and so
particularly challenging. Novelty guaranteed.
Federico Da Re,
Head of Marketing and Export at Tover
How did your company fare in 2014?
I believe that 2014 was the most complex of recent years. In addition to the difficulty of maintaining previously acquired positions in the national market, in fact, we’ve had to deal with the instability of the world’s economic situation and the tension between Russia and Ukraine that has compromised the export market.
Have you adopted any special anti-crisis measures?
Tover has faced the last two years with determination, even going against the current trend by making investments: we opened a new warehouse in Nova Milanese (MI) in order to offer better service to local clients, in the same way as with the warehouse we previously opened in Vedelago (TV) that covers Northeast Italy.
We also expanded our productive unit by purchasing a new industrial hangar to be used for the expansion
of various departments and the creation of a specific area for the development of industrial finishing systems. What do you foresee for 2015?
Although it’s hard to make long-term plans, I believe in the validity of the choices we have made thus far, first of which, the constancy we’ve shown in the development of our new products with lower environmental impact currently being certified to European Standards (German DIBt, French A+, etc.), and for this reason I can look
to the future with confidence.
Domotex, Made and Expo 2015 are approaching: what steps have you taken?
As regards our forthcoming trade fair commitments, we’re working on finishing systems that offer the highest resistance while leaving the top surface with a completely natural feel and shade, practically invisible surface treatments, so to speak. Our objectives also include the presentation of a range of bi-component water-based varnishes that are completely free ofom isocyanate.