Page 15 - Parquet International december 2014

Mauro Maranco, Director, Stemau
How did your company fare in 2014?
Another difficult year commercially. Italian and international politics give no cause for optimism; fear has caused consumers to cut back to the bare essentials and there are no signs of growth.
Have you adopted any special anti-crisis measures?
Promotion of the “Made in Italy” label overseas
and on emerging markets. The launch of a new B2B portal any day now. Restructuring and participation in prestigious tenders, such as the Aula Magna for the Faculty of Architecture at the Roma 3 University in Rome.
What do you foresee for 2015?
That the real estate and mortgage markets turn around: only by assisting the building industry can
the entire market recover. Lower taxes, too.
Domotex, Made and Expo 2015 are approaching: what steps have you taken?
We have great expectations concerning the number and quality of the visitors, projects and ideas. We hope we’ll not be disappointed.
Mirko De Blasio,
Sales Director (Italy), Kährs
How did your company fare in 2014?
On a global level, 2014 has been another positive year for the Kährs Group. More specifically
(i.e. the wood flooring sector and the Italian market), we have experienced gradual growth ever since our direct entry on the national market in 2011, despite this having been a hard year generally
for the Italian economy.
Have you adopted any special anti-crisis measures? No special measures. We believe in supplying consistently top quality products, using the most advanced laying technology, offering
modern attractive designs, meeting customer requirements and asking an average price
that most can afford.
What do you foresee for 2015?
We expect to see the current trend for growth continue into 2015 and a consolidation of our position on the Italian market. Moreover, we
will be launching some new collections that will further broaden our already wide product range. Domotex, Made and Expo 2015 are
approaching: what steps
have you taken?
As usual our Group
will be at the German
trade fairs, presenting
some new collections to
enrich our product range.
These will include several
innovations and will be
based on natural elements.
Luigi Gallo,
Director, Interwood Representative for Italy, Boen and Osmo How did your company fare in 2014?
All things considered,
I reckon we’ve managed
to defend our position
quite well given the economic/financial situation here in Italy. With hindsight,
our results might have been slightly better if we’d run more risks by making more use of payment guarantees.
Have you adopted any special anti-crisis measures? We’ve continued to supply top quality materials, provide before- and after-sales services that guarantee customer satisfaction, with the result that our clients feel supported and are happy to put their trust in us. What’s more, our business relations
have been strengthened by the fact that our representatives respect each other’s sales areas, without feeling the need to encroach on other areas to sell a few extra metres.
What do you foresee for 2015?
We’re confident, as always, that we can achieve a gradual recovery in turnover and that this
will return, sooner or later, to pre-crisis levels. Our companies, Boen and Osmo, make available to us all the tools we need to continue improving our presence on the market.
Domotex, Made and Expo 2015 are approaching: what steps have you taken?
Boen and Osmo, like most major European firms, will be at BAU Munich, the biennial exhibition that continues to rival Domotex for prominence when it comes to our type of product.
Massimo Gasperini, President of CP Parquet How did your company fare in 2014?
Enormous satisfaction
is perhaps the best way
to describe our results in
the Italian market, which still
accounts for 70% of our total
sales. Our bond with our clients is as strong as ever despite the continually daunting crisis.
Have you adopted any special anti-crisis measures? Our work system has also been based on personalized production. This positions us for the targeting
of the mid-high segment of consumers in search
of exclusivity who feel less the effects of a crisis.
What do you foresee for 2015?
We’ll be making even more investments to grow
in foreign markets as well: 2015 will be both strategic and structural for our company’s future. Domotex, Made and Expo 2015 are approaching: what steps have you taken?
We’ll be presenting our new planking and new finishes at Domotex, including our new Quadrotte and the CP Parquet Lab Design, the creative laboratory dedicated to exclusive, made to measure projects ranging from parquet to interior décor items.
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