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and the development of the professional might represent added value (the know-
technical skills and the soft skills required
for “risk management” emerge in this con- how of your human resources, the profes-
text. The term Risk Based Thinking, coined
by the ISO TC 176 Committee, indicates the sionalism of your collaborators, active col-
risk management process as one of the stan-
dard’s underlying requisites and represents laboration from your suppliers) serves on-
the foundation for the management of all the
other processes identified by the company. ly to keep yourself afloat until the day that
The standard’s new version makes risk man-
agement an explicit requisite, inserting it in someone else succeeds in making even big-
every part of the document in order to en-
sure that companies learn to think in this ger cuts in bringing their product or service
new way right from the start, even before hy-
pothesizing the processes that will constitute to the market at a lower price.
their own Quality Management System.
Thanks to this “new” way of seeing things, And this is what is still going on, especial-
preventive actions will finally be given the
right significance also in systems that adopt- ly in public tender contracts.
ed them solely for conformity to a given req-
uisite and had never really made them their The new ISO 9001:2015 demands that a new
own. Preventive actions must be planned at
a higher level than those adopted by most approach be taken to work based on intel-
companies because they are part of the strate-
gic planning of risks and opportunities. ligent risk management that brings enor-
We must get used to no longer attaching a
purely negative meaning to the word “risk”. mous benefits because it leads to the man-
Risks, in fact, also represent opportunities
when they are analyzed and managed with- agement of ordinary things in the best pos-
in a system that permits advantages to be
obtained from their early identification. Oth- sible way, thus permitting also extraordi-
er terms, such as opportunity, probability,
and consequences must also be associated nary and unexpected events to be handled
with the term “risk”. This is the most im-
portant innovation provided by the stan- serenely in the best possible way and trans-
dards 2015 version.
formed into opportunities.
Customer satisfaction
As regards services suppliers, greater at-
An authentic conceptual revolution is in-
volved here. In its negative sense, risk is tention to risk-related aspects also permits
linked to the uncertainty of accomplishing
the objective of offering clients conforming an improvement in the quality of the ser-
products and services; but if risk is consid-
ered as the possibility of seizing an oppor- vices offered, a rationalization of the costs,
tunity, the commitment to satisfy the client
above and beyond his reasonable expecta- an increase in competitiveness, higher in-
tions prevails.
Companies with good structures accus- ternal efficiency, and lastly, greater and
tomed themselves long ago to assessing
what might make them grow and what greater final customer satisfaction. I
might cause them problems. This monitor-
ing action is part of their daily work because
it is the only “healthy” way to keep their
competitors at bay, to gain shares of the mar-
ket, and to win the loyalty of clients or users.
Entering the game of constantly lowering
prices and cutting costs arbitrarily with the
constant impoverishment of anything that

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