Page 14 - PQ-International

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MARKET
MARKET THE FAIR

News and events from

the world of Cersaie

Discovering the latest trends at the largest and most prestigious international

exhibition for the ceramic tile and bathroom furnishing sectors BY EDITORIAL STAFF

rganised by Edi.Cer.spa and promot- Developments in technology and design are
ed by Confindustria Ceramica in co- projecting this material into the future as part
O operation with BolognaFiere and Pro- of a process of constant metamorphosis”.
mos, the 35th edition of Cersaie will be held The concept of the bathroom furnishing
in Bologna from 25 to 29 September 2017. poster image has a different origin and is
The largest and most prestigious interna- based on the two fundamental concepts of
tional exhibition for the ceramic tile and “life” and “design”.
bathroom furnishing sectors, it is also a “Water is trendy” is the headline that sums
unique opportunity for international trade up the bathroom furnishing world exhibit-
and for discovering aesthetic, product and ing at Cersaie: just as there is no life without
technology trends, as well as an essential water, it is design that creates trends and
meeting point for the worlds of production fashion. It is the combination of these two el-
and distribution. ements that gives rise to the excellence of the
This highlights the international scope of a products on display in Bologna.
show that is aiming to surpass last year’s re-
25-29 SEPTEMBER 2017
sults when it hosted 852 exhibitors from 43 The reason of success
countries worldwide. There are many reasons for Cersaie’s success.
Alongside the show’s distinctive character-
One exhibition, two posters istic as an exhibition for the global distribu-
While international exhibitions normally tion system and the strong economic outlook
have just one poster per year, this year’s Cer- both in Italy and abroad, further factors in-
saie –has chosen two different images. clude the thematic areas such as the Archi-
In keeping with an eight-year tradition, the tecture Gallery which hosts the “building,
ceramic poster image was chosen through dwelling, thinking” cultural programme and
the Beautiful Ideas competition in which stu- the Press Cafés, conversation areas in the
dents at IED in Milan, ISIA in Urbino, NA- Gallery lounge set aside for discussing top-
BA in Milan and the Design and Commu- ical issues of interest to attendees at Cersaie.
nication course at the Second University of Other important events include those or-
Naples submitted 105 projects. The title of ganised for tile installers in Tiling Town and
the project is Polimorfo, reflecting the fact the initiative aimed at consumers entitled
that “ceramics is breaking away from its tra- Cersaie Designs Your Home and held in the
ditional format to become something new. Press Village located in the Services Centre.

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