Page 15 - PQ-International

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INTERNATIONAL

Building, dwelling, thinking radio, the daily and periodical press and
Building, dwelling, thinking is the Cersaie websites. A dedicated information system
cultural programme devoted to architecture will also be set up to help end consumers lo-
and design. First launched in 2009, building, cate the magazines’ stands inside the exhi-
dwelling, thinking is now in its nineth edi- bition centre.
tion. Each year Cersaie invites famous ar-
chitects from all over the world to discuss Business in Bologna
their projects and their visions of contem- Organised for the sixth year running as part
porary architecture and design. The Keynote of efforts to strengthen business relations be- PARQUET
Lecture is given each year by a winner of the tween exhibitors at Cersaie and internation-
prestigious Pritzker Architecture Prize. al business players, the Cersaie Business pro-
For 2017 edition, lectures delivered by Se- ject will attract delegations of leading archi-
bastián Irarrázaval (September, 26), Elisa tecture firms and contract furnishing com-
Valero Ramos (September, 28) e Diébedo panies to Cersaie during the five days of the
Francis Kéré (September, 28) are confirmed. show.The project is organised by Cersaie in
cooperation with two institutional partners,
Cersaie Designs Your Home the Emilia-Romagna regional government
On Thursday 28 and Friday 29 September and the Italian Trade Agency ITA. This year
the 35th International Exhibition of Ceram- the International Exhibition of Ceramic Tile PROFESSIONAL
ic Tile and Bathroom Furnishings will be and Bathroom Furnishings will be attend-
hosting an event called “Cersaie Designs ed by around a hundred key players from
Your Home” in the Media Village located in countries in the Gulf region (UAE, Saudi
the Bologna Fairground’s Services Centre. In Arabia, Qatar, Bahrain, Kuwait, Iran) as well
this initiative, designers from leading Italian asAustralia, Canada, France, Germany, Hong
interior design magazines will offer free de- Kong, Singapore, the UK and the USA.
sign advice to members of the public in- Cersaie Business will promote meetings be-
tending to purchase or renovate homes. The tween these top buyers and ceramic tile and
event is part of Cersaie’s efforts to reach out bathroom furnishing manufacturers. More
to end consumers, who are becoming in- than 40 companies have expressed an inter-
creasingly autonomous in their purchasing est in welcoming the delegations to their
decisions. After its successful debut in 2012 stands, with a total of more than 120 visits
and the excellent results achieved the fol- slated for the five days of the show. This
lowing year, Cersaie is repeating the initia- strategic initiative aims to attract the inter-
tive in 2017 with the participation of a num- est of leading architecture and interior de-
ber of leading Italian magazines in the ar- sign firms by promoting networking activi-
chitecture and interior design sector. The ties between exhibitors and these important
group of magazines taking part will be con- international players. The choice of target
firmed over the next few weeks. The partic- markets is hardly a coincidence. As well as
ipating magazines will be publicised through being the largest importers of Italian ceram-
an intense and wide-reaching communica- ic tiles, these countries are also home to the
tion campaign extending across television, most influential design firms working in the R

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