How do EUROPEAN CONSUMERS currently view parquet floors?
- Written by Staff
The European Consumer Survey on Parquet conducted by FEB in collaboration with InSites Consulting provided the following information:
::: wood floors are one of the most popular in Europe and are laid in 43% of its homes;
::: bedrooms and living rooms are where parquet floors are most frequently installed, with 30% of the parquet sold laid in the former, and 26% in the latter;
::: only 14% of those interviewed knew the difference between multilayer and solid wood parquet;
::: do-it-yourself/interior décor magazines (even if most people say they are more satisfied with the more professional trade journals available) and specialized dealers are the consumer’s preferred source of reference when making decisions (the flooring installer comes in only third);
::: 17% of those interviewed are willing to spend more than 75 Euros/m2 for a wood floor; 32% want to spend between 15-20 Euros/m2;
::: the positive qualities consumers associate with wood floors are naturalness, warmth, quality, authenticity, style, and luxury; the negative points are practicality, hygiene, maintenance, and laying;
::: 45% of all parquet floors are purchased from specialized dealers.