SUCCESS FOR THE FEP 'REAL WOOD' BRAND
- Written by Staff
The Federation of European Parquet Producers (FEP) announced that the number of companies authorized to utilize the Real Wood trademark has now risen to 43.
Following its official presentation on the occasion of the 50th FEP meeting in Wiesbaden in 2006, the Real Wood project has rapidly taken form in the launching of a wellprogrammed website that is rich in information and structured for consumers with the objectives of increasing interest and demand for parquet, focusing attention on the wood floor sector, ensuring better product differentiation at the sales outlet, and lastly, creating a "wood floor lobby" that finally unites producers, distributors, and installers.
The logo has been officially filed by the FEP for the European Union territory.
For more information on the use of the trademark and the project, go to: www.realwood.eu.