This year, Tover changes look: an innovating communication, a new web site represent the symbol of a particularly dynamic company both on the domestic market and abroad. Domotex 2011 will be the ideal appointment to show all the new products which enlarges an already wide range. Tover will emphasize its complete system of finishing products for sportive floors, its numerous solutions to color the wood based on stained lacquers and oils, its parquet cleaning kit and will propose an industrial use machine for the coloring and varnishing of planks. A new version of the Tover sanding machine RC1 will be present on the stand.

One year away from the next appointment, Milano MADE Expo (Italy) is taking a series of steps to better present and communicate the news and innovations for the coming 2011 edition to be held from October 5-8, 2011. The organizers are scheduling some intense promotional activity in both Italy and abroad in order to confirm the event’s growing leadership at international level for the entire construction industry.
“The top priorities of MADE expo 2011 will certainly include widespread promotion throughout national territory with “MADE Expo in tour” and Road Shows in the leading international markets”, explains, MADE Eventi Srl CEO Giulio Cesare Alberghini. “With these encounters, we want to offer operators high-profile, highly-qualified occasions dedicated to the most vital issues in construction and architecture, in this way confirming our event’s status as one of the world’s points of reference for the building industry. The MADE Expo international promotion effort will also bring some of the biggest buyers to the Expo for closer contact with producers”.
The Road Shows, in particular, will achieve the objective of identifying new markets and better exploring others already consolidated in order to bring sectorial operators from all around the world together for a discussion of the new needs and new business opportunities to be developed. Stops are already scheduled in Europe, the Russian Federation, the Arabian peninsula, and the Mediterranean basin.

The latest version of the official website of Itlas partner Labor Legno parquet producers is now online with a young and more dynamic makeover: richer in content, attractive new graphics, and naturally, an updating of the assortment the company offers the market divided into three sections: “I prefiniti”, “La tradizione” and “Legno per esterni” (Pre-finished, Traditional, and Wood Decks). Like the official Itlas site, also www.laborlegno.it offers an area dedicated entirely to customers with reserved access guaranteed by password.

No mere allusion to nostalgia but rather a point of departure for new challenges, this was the spirit in which Gazzotti commemorated its first century of selling wood floors last June 22. The birthday was celebrated along with all the Bologna company’s employees (each and every one!), who were offered a truly special “family lunch”: you certainly don’t get the chance to blow out 100 candles every day. What’s more, not just everyone has passed through two world wars and two economic depressions unscathed, especially when you’ve opted for the path of virtue (where the gate is narrow indeed), transparency, and correctness.
Today, vaunting 120 employees and total sales that have more than tripled in 20 years, the latest gauntlet has been thrown: selling parquet floors to those who - like the Chinese - have become giants thanks to mass standardization.
«We’ve just opened a showroom in Shanghai, and in the next few years we’ll be opening another 14 sales outlets” explains Carlo Comani, the Bologna company’s Managing Director.
“The most widely-copied product in China today is one of our parquet floors, but we’ll be offering a personalized and ecological object of design, and above all, high quality ». On the strength of the results of its Trebbo productive unit, Gazzotti is also betting on the handcrafted production of a small subsidiary in Tuscany, Idee & Parquet. The formula appears to be working, given that after a 14% drop in sales in 2009, the worst year of the crisis, the first 3 months of the company’s 100th year of business have seen a 30% leap in orders. «We’re developing new weapons against the crisis, and proudly celebrating our 100th anniversary in the meantime”, Comani concludes, with two sons now ready to keep the company tradition going, “and if we’ve made it this far, it’s thanks to the experience of the previous four generations before them».