MADE EXPO in tour
- Written by Staff
One year away from the next appointment, Milano MADE Expo (Italy) is taking a series of steps to better present and communicate the news and innovations for the coming 2011 edition to be held from October 5-8, 2011. The organizers are scheduling some intense promotional activity in both Italy and abroad in order to confirm the event’s growing leadership at international level for the entire construction industry.
“The top priorities of MADE expo 2011 will certainly include widespread promotion throughout national territory with “MADE Expo in tour” and Road Shows in the leading international markets”, explains, MADE Eventi Srl CEO Giulio Cesare Alberghini. “With these encounters, we want to offer operators high-profile, highly-qualified occasions dedicated to the most vital issues in construction and architecture, in this way confirming our event’s status as one of the world’s points of reference for the building industry. The MADE Expo international promotion effort will also bring some of the biggest buyers to the Expo for closer contact with producers”.
The Road Shows, in particular, will achieve the objective of identifying new markets and better exploring others already consolidated in order to bring sectorial operators from all around the world together for a discussion of the new needs and new business opportunities to be developed. Stops are already scheduled in Europe, the Russian Federation, the Arabian peninsula, and the Mediterranean basin.