BONA changes company logo
- Written by Staff
The Swedish company Bona has decided to take one further step on the market by streamlining, clarifying and strengthening their brand from BonaKemi to Bona.
The company offers a complete product range for the entire lifetime of wooden floors, with a high level of service under one brand name - Bona. “The key to being active in a highly competitive market is to build a strong brand and to strengthen our unique identity”, says President and CEO and Kerstin Lindell. Bona has been focusing on wooden floors ever since its start in 1919, and now the company wants to emphasize this with their new tagline, Passion for wood floors.
“Bona is working with a brand strategy where the company logo - Bona - is profiled as the only brand - says Kerstin Lindell - In practice, this now means that we change our company name from BonaKemi to Bona and remove the “X” from our logo”.
Bona’s new tagline - Passion for wood floors - mirrors Bona’s focus and expertise in wooden floors.