New look for DOMOTEX
- Written by Staff
“The new purple brand color and the new-look logo give Domotex a modern and dynamic corporate image”, says Susanne Klaproth, Project Manager of Domotex at Deutsche Messe. “The new look will help us strengthen the international reputation already enjoyed by Domotex as a center of competence and a global platform as it emphasizes the role of design and creativity within the global carpet and floor covering industry. Domotex offers an abundance of product colors, materials and designs. The focus on design, which is so important to this sector, is now also reflected in our Domotex branding”.
The new color associated with Domotex - a strong, vibrant purple - appears in the logo as well as in all advertising and the Domotex website, and evokes a modern and stylish image. Klaproth argues: "Purple symbolizes creativity and personality, is uplifting, inspiring and confident. In other words, it is the perfect choice of color for a trade fair known worldwide as the most important event for carpets and floor coverings."
Domotex will also be launching a new campaign in 2012. The core idea behind the campaign is to show how floors can create an ambience using specific room settings. This is realized in an advertisement showing an open-plan loft in which the floor is the dominant design element, providing the room with a creative touch and an extremely individual flair.